Gemma Collins Reveals She Spent a Whopping £2,000 on a “Designer Vagina”

Gemma Collins has opened up about her movie perfect “designer vagina.”

The former The Only Way Is Essex star shared her insecurities in the fourth episode of Daily Mail’s Everything I Know About Me podcast. 

Collins shared, “I haven’t got camel toe, you can have a full investigation of my area. You know I have had an operation as well, years ago. I have a designer vagina.” 

“I don’t have a front-facing camel toe, hun. So when the paps f**k about with the pictures like that, it ain’t funny. I can take the p**s out myself. But I don’t have camel toe. Yeah, baby. I don’t have camel toe,” the 43-year-old reiterated.

Collins, a housemate in Celebrity Big Brother 17 (UK), decided to treat her minky to the procedure in a desperate bid to “rebrand” herself after one of her breakups from James “Arg” Argent. 

The medical procedure uses energy waves to shrink the labia and give it a more “polished” look. The media personality claims it left her feeling “like a virgin.”

“I feel like this is the start of a new year for me. I’ve been through my dark days and now I’m more confident than ever,” she shared. 

The Celebs Go Dating star is said to have opted for the laser treatment. Of course, like all good things, this one didn’t come cheap, costing a sweet £2,000. 

But this isn’t the first time we’ve heard of it! Back in 2015, the celebrity and businesswoman revealed she underwent vaginal rejuvenation to co-star Bobby Norris during an episode of the British reality television program.

“I actually pride myself, I’m mega-confident, because I know I’ve got a designer vagina,” she shared with Bobby while she was being filmed getting a bikini wax.

“I’ve never told you this, but I paid £2,000 and my vagina is perfect now,” she added.

Boasting, “It looks like something you see in a movie.” 

Well, she wasn’t going to make such outrageous claims without backing them up!

Bobby, who is known for wearing underpants that barely cover his genitals, verified the claim. “‘I’ve never seen anything that looks so perfect,” he exclaimed. “That’s £2,000 well spent. I would rather have a la la like that than a cheeky trip to Marbs.”

While it seems radical, Collins is not the only one who has had labiaplasty. 

Skims founder Kim Kardashian, her older sister Kourtney Kardashian, the Real Housewives of Beverly Hills star Brandi Glanville, and Sky from the VH1 series Black Ink Crew are rumored to have undergone the trendy procedure.

Labiaplasty is a plastic surgery procedure that reduces the size and proportions of the labia minora (inner lips). It has become popular among those looking to achieve a “neat” and “tidy” aesthetic and avoid discomfort while wearing tight clothing.

However, NHS has a word of caution for those thinking about getting the procedure: “Having a labiaplasty is a big decision that you should think about carefully. It can be expensive and carries a number of risks. There’s also no guarantee you’ll get the result you expected, and it will not necessarily make you feel better about your body.”

“If you’re thinking about having a labiaplasty, discuss it with your GP first,” the agency concluded.