Prime Video Debuts AI-Powered X-Ray Recaps for Fire TV Users in the U.S.
Amazon’s Prime Video has forayed into the Gen AI space with its AI-powered TV show recap generator. The OTT platform launched the first-of-its-kind AI-generated recaps generator called X-Ray Recaps earlier this week. According to Amazon, X-Ray Recap aims to “deliver a new way to get up to speed without wasting time or risking spoilers.”
The OTT platform claims its Gen AI model is capable of producing “brief, easy-to-digest summaries” of episodes, seasons, or even segments of the shows. X-Ray Recaps has also been programmed to be spoiler-free. So, it’s only going to summarize the show.
Adam Gray, the VP of Product at Prime Video, said, “We’re directly addressing a common problem customers face when streaming content: forgetting where they left off. With this context-aware functionality, Prime Video will deliver summaries of memorable moments and important plot points, so our customers can quickly jump back into what they were watching or rediscover why they fell in love with a series in the first place.”
Powered by Amazon Bedrock and Amazon SageMaker-driven custom AI models, X-Ray Recaps “analyzes various video segments, combined with subtitles or dialogue, to generate detailed descriptions of key events, places, times and conversations.”
X-Ray Recaps is currently available for all original shows produced by Amazon MGM Studios. These include the likes of popular shows like The Boys, Mr. and Mrs. Smith, Daisy Jones & the Six, The Wheel of Time, and more. It’s available to Amazon Fire TV users in the U.S. Amazon is expected to expand the X-Ray Recaps feature to additional devices by the end of this year.
Users in the U.S. with Fire TV can access this Gen AI feature from the Prime Video page. Alternatively, they can choose to do so while watching a show from the X-Ray Recap feature.
This is the latest addition to Amazon’s existing range of X-Ray features that allow the viewer to take greater control of the shows they are watching. Currently, all Prime Video members can learn more about the show/film they are watching, discover trivia, figure out fun facts about the actors, and more.
