Beyoncé Talks About Her Passion for Whiskey
Beyoncé is once again challenging male stereotypes through her new business—SirDavis, a whiskey brand that has quickly earned the respect of the industry.
During an interview with GQ that was published on September 10, the singer and entrepreneur explained why she loves the spirit. “I’ll never forget the first day I had whiskey. It spoke to me nice. I remember thinking, ‘Why have I never had this before?’ It was strong and warm, just the right amount of challenge. I loved the process, the ritual of it. Whiskey isn’t something you just shoot down. It’s a commitment,” she told her interviewer.
Queen Bey added that she enjoys introducing whiskey to people, particularly women. “I think a lot more women would love it if they tasted it, and if they were really spoken to by the whiskey world,” she continued.
Apparently, Beyoncé’s family has been involved in producing liquor for a long time. “The Jack Daniel’s famous recipe? That was heavily influenced by a Black man named Nathan ‘Nearest’ Green,” she recalled. “He was a former slave who became Jack Daniel’s master distiller. Now, there’s a delicious whiskey, Uncle Nearest Premium Whiskey, named after him.”
Being a Woman in a Masculine Industry
The business of producing whiskey isn’t normally associated with women. This is a fact that Beyoncé Knowles-Carter knows all too well. She talked about the struggles of fighting gender perceptions and her intention to stir things up.
“There’s a huge contrast between the business journeys of men and women. Men often have the luxury of being perceived as the strategists, the brains behind their ventures,” she began.
“Women, on the other hand, especially those in the limelight, are frequently pigeonholed into being the face of the brand or the marketing tool.“
“I am here to change that old narrative. I’m here to focus on the quality. We took our time, and we did our research, and we have earned respect for our brand. I try to choose integrity over shortcuts. I’ve learned that true success isn’t about leaning on a name; it’s about crafting something genuine, something that can hold its own. It’s not about being perfect. It’s about being revolutionary,” the 43-year-old concluded.
SirDavis whiskey, launched in partnership with Moët Hennessy, earned multiple accolades last year from SIP Awards, the New York International Spirits Competition, and the Ultimate Spirits Challenge.
Paste commended the R&B superstar for going through the trouble of developing an original quality product. “Beyoncé could have easily bought and marketed some moderately aged sourced American whiskey, or tequila, or brandy, and called it a day. It’s what most celebrities do when they launch one of these brands. But this product implies a much greater degree of development that went into it,” the publication wrote in its review.
